The Healthy Banking
(Film) (Digital) (Outdoor)
B100 is Abanca’s new digital banking model for individuals who are conscious about healthcare, creating a new category called The Healthy Banking. This innovative model connects finances with personal and planetary health through economic rewards linked to healthy habits and environmental sensitivity.
Brand Platform
100 years
B100 called for the first 4,000 people who wanted to live to 100 years old (as many studies state we will do) to come forward and meet them. This initial creative campaign is presented in a documentary format that compiles the best reflections from those who responded to the call.
More B100, less plastic.
Pay To Save
25% of the income the bank receives from transactions made with its Pay to Save debit card will go towards combating marine pollution. We eat 2,000 little pieces of plastic every week. That's 21 grams per month, just over 250 grams per year. How long are we going to swallow this reality?
Credits
JUNGLE + PINK + B100 (ABANCA)