The safest card
(Audio) (Radio) (Digital)
BBVA, a global leader in banking transformation, sought radio and digital audio spots to showcase the unique value of its Aqua Card, the safest in the market.
Generic
Numeritos
Car
Check
Focus
Chill
Workout
Neeew
Generic
Mozart
Context
The Campaign
This was the second execution of the project by PINK and PS21. It follows a young woman from a job interview to independence. The campaign ran on television, digital adaptations and spots on Spotify, the latter two being the ones in which we were both most involved.
Credits
PINK + PS21 + BBVA