Algo tendrá.
(Integrated) (Film) (Digital) (Event)
El Sol awards success cases every year, but there are also stories of success that take place during this festival: social, professional, career, and business achievements. Four stories in an ironic key that capture those cases where, thanks to El Sol, four remarkable individuals have reached their current heights, are who they are, and are where they are today. That’s why everyone eagerly awaits the return of El Sol.
Social
Emilio
The first case is Emilio's, who after moving to a new agency, made his first work trip to Malaga, where he got to know his new colleagues better. «And if Emilio remembers El Sol with so much love, it's because it must have something».
Career
Luly & Luis
Luly and Luis are the star team. They took part in the Young Creatives category in the last edition of the festival and, after winning the first prize, the doors of the advertising world opened. Now they shine in Montevideo and Berlin, «And if thanks to El Sol they are where they are today, it's because it must have something».
Professional
Fuego
Fuego Camina Conmigo agency is the third case. They entered the festival for the first time in 2023 and won «the full pack»: a gold, a silver and a bronze. A great year for them because «if they are where they are today, it is because El Sol must have something».
Business
El Pimpi
And of course, El Pimpi Florida, the fourth and last case that completes the campaign pills. A weekend in which a flood of advertisers managed to break the stock of food and drink at Rosa Mari's beloved bar, El Pimpi Florida in Malaga.
Credits
PINK + JUNGLE + El Sol (ACT)