Respect_ focuses on promoting respect for animals, care for people and love for nature by claiming a 100% animal-free space. In this campaign, this purpose is expressed through oversized stuffed animals that represent the essence of the 'Animals are not toys' tagline, a symbol of the brand's purpose, vision and DNA.

The campaign, with a strong digital development and outdoor and in-store use, includes graphic and audiovisual executions with broadcast in digital environments. In Milan, Rome, Florence and Paris, the campaign will be amplified through billboards, posters and the personalization of buses and subway stations.